Volkswagen
Let’s Go For A Drive

Driving had become a chore. Commuting, transporting kids, running errands - it was something that ‘had to be done’.
For their first brand campaign in almost a decade, VW wanted to help people to feel the joy of driving again.
So we launched a new brand platform: Let’s go for a drive. A simple invitation to let your vehicle
transform your day for the better, even if the drive only lasts for a few short minutes.